Organisations and businesses now realise the importance of applying analytics to all the data captured from their business processes. Data analytics gives them an insight for process improvements and identify new opportunities thereby increasing speed and efficiency of their businesses.
To obtain a meaningful insight from your data, the right thing has to be measured. Once the analysis is done you will be able to see what is wrong and where you can implement changes and improvements. Data analytics adds value to a business in many ways- by reducing costs, for faster decisions and maximise customer satisfaction.